Insiders: Dominic Hofer from Soho House Berlin

Cute photos Dominic! You look like you have a lot of fun. So, what is your role at Soho House? I’m a Director for International Sales & Relations. What does that involve? I basically bring the Houses and creative companies together to make them one! What is the most challenging aspect of the job? The business runs 24/7, it never sleeps. All of our Houses are very individual, so it is a great opportunity and challenge to find the right solution for our guests. What does Soho House offer that others don’t? We are a private members club, some of the clubs have a boutique hotel attached. All of our Houses have their own character. However, which ever club you’re at, you always feel like you’re coming home. Where can we find you at a midnight on a Saturday night? Simple! I’m ordering hazelnut Schnapps after a great dinner. Getting ready for trouble. GIMME MORE! I love to hunt for chickens in clubs – as you obviously can see from the photo above :) Where can we find you at midday on a Sunday? Mostly in my amazing apartment. I love to spend the Sunday home doing pretty normal things. After a very demanding week full of energy and glamour and fun, I love to clean and have a cup of tea in my hand. I always have music and fragrant candles on. If a celebrity guest asked you for a club recommendation where would you suggest? It always depends. I would suggest Chalet, as it is a very nice location especially in summer times. Winter is Watergate time. I love to see the frozen river spree and the club scene from one point. Is any client’s request ever impossible? We have a YES! YES! YES! philosophy. The word NO does not exist. What was the most glamorous thing you did last year? Spending time with my best friend in Budapest.  Britney Spears live in Vegas on NYE.  And celebrating Christmas, with my family, of course. What has been the highlight of your role so far? I’ve never had so many lucky moments with amazing smiles on guests’ faces. This makes me feel very blessed.

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