On Tour – Blanca Beltz goes Berlin

Berlinagenten loves Blanca Beltz! B.B. is a young consultancy for brands and companies, specialising in interior design and contemporary ambients. Do have a look at their website and you’ll see these guys mean serious business: they shape retail shops for multinational brands and their projects so far look pretty awesome to say the least.

When we received word they were looking for an inspirational&educational tour with focus on the creative scene, we didn’t hesitate to hook them up with our popular Creative Scene Tour and dived right into the city’s flourishing start up and newcomers scene.

Blanca Beltz is an uprising star in the design scene, so we figured they’d benefit the most by getting a behind the scenes glimpse into a internationally successful Berlin-based company that’s already made it to the top: ic!Berlin. A company that sells high quality screwless glasses to the likes of Brad Pitt, Samuel L. Jackson and even the King of Marocco (prices range from 300€ – 2000€). But.. how did they manage to get that far? While enjoying the panoramic view over the city on the company’s rooftop, our spanish guests from Blanca Beltz learned all about guerilla marketing, how to approach celebs to help build their brand reputation and creating the right image for their company. Keys to success, mark my words.

To infuse our guests with even more of the infamous Berlin spirit, we paid our tributes to an experimental space called Platoon made out of ship containers (like pieces of Lego built on each other), always moving on to the next temporary location when the construction takes off. Our guests learned all about art-oriented communication, cultural development and edgy bellow-the-line strategies in order to reach an audience. Now we know that listening all day can get tiresome indeed, so we handed out some refreshing beers while listening to the presentations.

Screaming, dancing and singing mechanic monsters finished off our day in a bizarre underground amusement park – a great example of unconventional ways in which art can be created and displayed. Our guests expressed their great appreciation for the inspiring places we had taken them that day, but we couldn’t hold them off any longer: a group of cheerful designers went to conquer the city by night. Who knows where they ended up…

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