On Tour – Berlin’s Booming Beauty Scene

The beauty scene didn’t always have an easy life in Berlin. In a city where it’s common to just hop in your joggers to do your daily errands – or even go clubbing – opening a beauty store once was a dreary venture. But with Berlin rising high on international popularity scales, the city’s face is undergoing constant change. To be precise: Berlin now wears make up, a 100€ hair cut and has a secret loathing for barber shops.

When the Nordic branch of a world wide beauty company asked us to show them the hippest & upcoming spots in the beauty scene, we put our joggers aside and proudly presented Berlin’s latest feel-good oases in one of our popular cool-hunting tours.

We visited an exclusive range of Barber Shops like BeardyBoys and Wheadon, where especially men can get their beauty game on – anything from beauty products to hairdressing and shaving is on the menu. As befitting for the topic, we paid hommage to a whole range of beautifying institutions, such as The Store or Jacks Beauty Department. The trend definitely goes towards creating fancy All-In-One stores, where beauty customers get all their wishes fulfilled under the same roof.

But no Berlinagenten tour without a touch of glamour – between the stations we made a stop at the Platoon Art Hall, finding our way into a sercret bar, hidden in one of the containers. Our unexpecting customers had the Berlinagenten treatment coming towards them – everything is more fun after you’ve had a beer.

Finishing the tour, our guests already felt like Berlin beauty pros and got the chance to show off the day’s best pictures at a gala dinner at Soho House in the evening. The night ended as all nights should end – delicious cocktails, DJ Superzandy playing funky tunes and dancing until the feet hurt. Thanks for the amazing day!

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