On Tour – Trend-hunting with IKEA

Great furniture, delicious hot dogs and åwesøme product names. I guess you already know who we’re talking about. To discover retail concepts and innovations that will change the way we shop, eat and live in the future, we teamed up with IKEA’s sales department for a special trend hunting tour. Did we deliver? Read on an find out.

First stop. A restaurant that doesn’t want your cash. Wait, what? At Data Kitchen, you order online and pick up your freshly-cooked food from a glass box. The next big thing? Maybe not. But definitely fun. Just imagine ordering 5 hot dogs before you’re even at IKEA. The future is now, ladies and gentleman. Next on: Nike’s flagship store. Shop assistants connect with customers as they stroll through the store. If you want to buy something – zzzap – it’s done on the spot with a mobile look-alike terminal. The latest fashion trends can be found in LNFA store at Bikini Mall, where local designers showcase their newest creations in an industrial-like concept store.

At the world’s first vertical garden & restaurant, you watch your food grow. Good Bank is a pioneer for circular economy and they grow their salad behind the counter. No spraying, no waste. Further south, their brother-in-mind ECF Farm operates Europe’s most advanced aquaponics project. They use nutrient-rich water from their fish farm to cultivate vegetables. The scale is a little bigger here – they’re the supply basil for REWE, a Germany wide super market chain. 

Last but not least, we visited creative Berliners at their home. For laughs? Yes. For drinks? Certainly. But especially to show our clients how IKEA furniture is set up at private homes by Berlin’s notorious out-of-the-box-thinkers. So, if you see in-store gardening, personal shop assistants or a cashless IKEA in the future… just remember. The ideas were born in Berlin. 

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