Berlin is all about individuality. You’re free to be whoever you want to be and spending just a few minutes on the streets will assure you that you can look as absurd as it pleases you, too. Tainted Sunglasses, peacock feathers and ripped jeans with your suit jacket? No probs. Undies on your head? Happens all the time. Hence, no one so much as batted an eye when a whole bunch of super trendy looking stylists from WELLA’s Japan division led by Berlinagenten started roaming the streets of Berlin Mitte to hunt for the coolest trends in the city.
Berlinagenten took them on a specially designed Cool Hunting Tour to fulfil their inspirational needs and really help them to dig into Berlin’s creative atmosphere – after all they were here to broaden their horizons and catch some of the city’s unique flair to bring it back home.
After visiting some of Berlin’s mandatory landmarks, we’ve had the pleasure of hosting four simultaneous tours through different trendy boroughs, all well known for their cool&edgy restaurants, bars, design stores and hip boutiques. Every now and then we’ve made somewhat longer stops at the locations to give our vigorous youngsters the chance to ask in depth questions and have a look behind the scenes – we promised to really give them insight into the Berlin fashion and art scene and we didn’t let them down! Visits included fashion labels like Picapica (known for high quality plant-dyed organic-clothing), Tausche, Devaki (they make some of the finest hats), but also the Art Center Bethanien and Berlin’s newest design temple, the Bikini House.
After an eventful day our guests boasted all the pictures they had taken that day over a gourmet dinner at the Soho House, sharing all the colourful memories of a day that’s bound to stay on their minds for months to come. A few of our japanese guests just couldn’t get enough of the city (and Berlinagenten) and decided to join us for a wild night out – strictly off the books. If the others won’t forget Berlin anytime soon, they certainly never will. We ended up partying until the early morning at Berlin’s sexiest cult party – Chantal’s House of Shame and our guests (literally) screamed with delight, all night! We’re already looking forward to having you guys again.