Berlin loves fashion! Fashion loves Berlin! Once a year the high pitched battlecry for new trends assembles countless labels in the heart of Europe to present their latest creations at the Berlin fashion week. This year was all about record breaking numbers, more visitors than ever, more than 3000 brands and about 200 glamorous events from celebrations to catwalks related to the happening took place all over the city. We’ve seen some great shows and jaw-dropping fashion, but let’s cut right to the most important point. The parties!
Tommy Hilfiger Opening
Tommy Hilfiger goes Berlin. His new anchor store in a cool, urban neighbourhood in Mitte sells anything from women’s, men’s and children’s wear to Hilfiger Denim and fragrances.
The grand opening came in the disguise of an exclusive in-store event with special guests like model Julia Restoin Roitfeld, the equally beautiful Eva Padberg, “Jungle”-Queen Melanie Müller, Olivia Jones, football player Christoph Metzelder and American singer&songwriter Chris Cab, who pampered our ears with his beautiful live perfomances over the evening. We mixed ourown fragrance at Frau Tonis Parfum before we left. Fancy.
The Kooples Party
The Kooples. Sounds strange, right? That’s because they’re French. The label recently opened their second store in Berlin, slowly but steady coming closer to their target of world domination. To make sure their latest collection would get the attention it deserved, they invaded England. Joking! Just the Chelsea Bar on every hipster’s favourite street, Torstraße. Catchy indie tunes performed by Baxter Dury and exquisite snacks by one of Neukölln’s finest, Café Roamers, definitely made the evening stand out from your usual night on Torstraße! Go Kooples!
Nope, USM Project50 isn’t some undercover operation by the US forces. The swiss company (USM) invited artists, designers and students to attend their fashion week party, where apparently fashion isn’t limited to clothing anymore. USM is looking to reinvent the modular furniture business and tries to lure creative people from around the globe by ensuring the booze at their parties never runs out. An evil, yet successful strategy. We danced along to the live perfomance by Berlin-based band Schwarz Don’t Crack and might have had a few shots too many. But psshhh!!!
The launch event of the Lavera Eco Fashion Show traditionally is one of our favourites. They pulled off a great show last year and managed to top it this year, so it was no wonder that it turned to be a true celebrity showcase. Models like Elisabetta Canalis, Bonnie Strange and Eveline Hall wore sustainably produced avantgarde couture and natural cosmetics, hence the motto “Celebrating Natural Beauty”. The showroom was stacked with VIPs – Lavera knows how to make an impression and the demand for seats at their shows is huge. We’ll be back next time!
Mercedes Benz Catwalk
We couldn’t believe our eyes when Boris Becker’s daughter Anna Ermakowa made an appearance as smooth as a supermodel at the fashion week and majestically presented some of Riani’s finest dresses. Just a few seats from us we could see her mother’s eyes sparkle with pride each time Anna went by. To top it all off, Riana’s chief designer Ulrich Schulte accompanied her for the final walk where they were greeted by thunderous applause by the enchanted crowd. Celebs like Cheyenne Savannah, Natascha Ochsenknecht, Olivia Jones, Marie Nasemann, Inka Bause, Bettina Cramer and former “Modern Talking” singer Thomas Anders took up the places around us and eagerly awaited Anna’s big performance. A wait well worth it.
Die Antwoord Nailed It
Die Antwoord have proven they know how to rock Berlin with glam and style. Even though Berlinagenten keep a busy schedule when it comes to partying, it has been a while since we’ve last seen anything that went straight through the roof like Die Antwoord. Either they have some of the most passionate fans in the world or somebody was handing out ecstasy pills at the doors (both seems likely enough). We danced through steaming hot 1 1/2 hours to a hypnotic mix of electro-trash, pop, indie and african drum grooves. Perfect start for an extended night of clubbing. If you haven’t heard of Die Antwoord yet, here’s your chance to catch up.