Tag Archives: rummelsburg

Insiders – Eric Wahlforss

Eric Wahlforss

This month’s interviewee is Eric Wahlforss. Eric is co-founder and CTO of the Berlin-based company SoundCloud, known for their online music streaming service with 175 million monthly visitors. Just yesterday (10.05.2016) SoundCloud has launched their new subscription service SoundCloud Go in the US, UK and France which allows you to stream millions of songs from all the major labels ad-free! 

Q: Hey Eric. Pleasure to have you here. So, you and SoundCloud, huh? How did that all start?

A: Me and Alex Ljung met in Stockholm in the early 2000s. We both played music and Alex had this studio where we started hanging out. We did some projects together and at some point decided to solve a really obvious problem. There was no dedicated online platform for musicians to share their music with people who wanted to listen to it. We realised how huge the demand was when we made SoundCloud public after 2 years of testing. The user numbers went through the roof. Today we have 12 million creators, 175 million listeners per month and more than 125 million tracks online. In comparison – Spotify and Apple music have about 30 million songs.

Q: Almost 10 years into leading a company – you must be stressed out!

A: You learn to cope with the stress. These days I try to disconnect as often as possible. My girlfriend Sophie is a big help for me. She’s also running a company and we’re amazing at being lazy together.

Q: You’re a musician. Do you still find time to play?

A: Well, I released an album in 2012. It’s made from the sounds of strings, organs and choirs. For the percussion I used only wood, stone and metal. The album took 3 years to produce and with SoundCloud going stronger than ever, I don’t really find time to play often these days. But we’ve had this concert at Berghain a few years back and me and Alex played at Burning Man last year. That was intense!  

Q: Ever feel tempted to feature your own songs on SoundCloud’s homepage? 

A (laughs): The most important thing is that the right music finds the right people. So… no.

Q: Just a trick question. What drew you to Berlin?

A: I first came to Berlin for the love parade in 1997. It was a total game changer. I had the most amazing time and went to clubs like Tresor even though I was only 17. For SoundCloud we also considered London, Vienna and Barcelona but were drawn back to Berlin in 2007 because we found an investor here. Berlin has grown up since. But it’s still rougher and crazier than other places. Compared to London or New York, Berlin is very chilled out. The energy is on a whole different level. 

Q: What do you not like about the city?

A: The service is terrible. TERRIBLE. Maybe it’s worse in Russia or Poland, but Berlin isn’t far behind. Especially when you want to bring new people to Berlin. They either have a great time and instantly love it, or they’re unlucky and have a terrible experience with human interactions here. Shouting cab drivers, unfriendly staff in restaurant, the whole service sector.

Q: Cool things you’ve experienced in Berlin?

A: Last summer Sophie and me drove around on our bikes. We heard electronic music in the distance and spontaneously decided to check it out. It was this amazing open air festival at Rummelsburg, located right at the Spree. After a little dancing we saw people swimming and thought what the hell, let’s go swimming! A few minutes later we were sitting in a small boat, drinking beers with strangers while listening to techno music. That’s the vibe that makes Berlin special and that it has always kept over the years.

Q: Your favourite place in Berlin?

A: I live between the office, my flat and Soho House, where I work out. I also really love the Piano Salon Christophori. It’s this super rough piano factory, like an old warehouse, and they also give concerts with great pianists. 

Q: Where do you see yourself in 5 years?

A: Probably still in Berlin. Maybe with a family… :-) 

Thanks for your time and all the best for you!

On Tour – The Great Summer Event

Many tour guide companies bore their guests with old busses and faulty air-conditionings. Luckily, Berlinagenten never took a liking to anything boring. Here’s what we did when our guests from a leading supplier of enterprise applications arrived: we provided four fully loaded steamboats – stacked with free beverage, snacks and the vast knowledge of our top notch guides. Our 280 guests lost their minds when they realized they’d dive into the Berlin-feeling right after getting off their plane. No matter how big the number of guests, we can handle it. All aboard and full speed ahead, here comes Berlinagenten on the Spree!

The moment you think it can’t get much better is the moment we like to shine. After the steamers took us into the city’s heart, we revealed the next surprise: we rented the whole restaurant and viewing platform of the world famous Panoramapunkt. You can’t visit Berlin without seeing its unique beauty from above – the 360 degree panorama is bound to blow your mind. And if this doesn’t, our handpicked flying buffet and selection of fine drinks will. Note: Don’t drop your ice cream. And if you do, make sure to at least aim for a hipster.

After catching some fresh air at Scandic Hotel, Berlin’s members’ club for the creative elite opened its doors for us. Usually celebs like George Clooney, Leo DiCaprio or Madonna are known to stroll through Soho House Berlin, but we had a whole level reserved for our guests this night. Sorry guys, can’t compete with Berlinagenten. Better luck next time!

The DJs Bader & Bernhard made sure the guests wouldn’t stop dancing until early in the monring andtThe notorious blue bunny Scotty was back that night aswell (we wrote about him in The Scene meets Horns&Hooves). He didn’t let us down. Last time he asked us if we were homosexual porn stars, this time he did something that came close to sexual intercourse with a balloon. Live. On stage. It was the best night ever.

Last but not least, what would a party be without a perfect celeb host. We flew one of Germany´s most famous drag queens Ruda Puda and she mingled, danced and lip singed in the spotlight the entire night.

 

Sunshine and 28 degrees. What could be more suitable for a late August day than a beach club experience?

Since we’re always trying to infuse our guests with the unique Berlin-feeling, we rented the famous Club Rummelsburg, to get a nice little daytime clubbing session going. Our unbelieving guests were greeted by a beautiful Open Air location located right at the Spree. We divided the premises into different areas: Copacobana – a chill out area by the water where you can chat and relax, Vimmerby – a small, cozy area with wooden furniture that essentially looks like IKEA, just outdoors, and of course: Ibiza – complete with an awesome pool, live DJs, bar, dancefloor, a sandy beach with cabanas and even a volleyball and boccia field. Not the usual picture of Berlin, is it? Delicious refreshments for inbetween included self made stone oven pizza and tasty burgers fresh off the grill.

Both the organising team from our client and the team from Rummelsburg couldn’t believe their eyes when the atmosphere got so wild, people started taking off their shirts and went into full-blown party mode. At a firm event during day time. But that’s just what happens when we organize a full Berlin beach club experience during the summer. Who needs Ibiza anyway?