Why fruit is the new rock’n’roll!

February sees Berlin host Berlinale, one of the world’s premier film festivals. However in the same week, it is also home to the world’s biggest fruit conference Fruit Logistica, with 58,000 additional guests visiting the city. Okay, not so glam but certainly a lot more fruity! For the second year running Berlinagenten worked with Olympic Fruit, a leading international fruit distributor out of the Netherlands, to organise a glamorous night that is now firmly in place on the international fruit industry’s calendar. After last year’s gala dinner, our client was inundated with requests from international fruiters to join.

First, Berlinagenten organized a site inspection to an innovative acquaponic urban farming project in West Berlin, where vegetables and fish are grown hydroponically in shipping containers. Then, it was onto a candlelit gala dinner at Soho House. The 60 guests from 11 different countries walked the same red carpet as George Clooney, who was staying at Soho House. Our guests got to experience a champagne reception, a candle lit dinner, as they networked and exchanged contact details between causes. Our clients are thrilled that their event has become ‘the’ gala dinner to get invited to at Fruit Logistica. The very next night, Berlinagenten got fruity all over again.This time, our clients JimboFresh from Spain were entertaining clients and guests. They were the first to try out our super new luxurious Gastro Rallye City West route. With so many companies in town, JimboFresh wanted to get noticed. Berlinagenten organized for the group to get VIP access to The Pearl Nightclub. This included walking straight to the front of the very busy queue and then being escorted to their very own VIP section. The final touch was when the music in the club stopped and our group had the spotlight trained upon them as a troupe of 12 performed a special ‘Pirates of the Caribbean’ act before the group celebrated a successful trade fair. With so many of their industry colleagues just beyond the rope, they felt like the Hollywood stars of the fruit industry!


To find out more about Berlinagenten’s incentive and conference programme, click here.