designers Archives - blog BERLINAGENTEN

Berlinagenten loves Blanca Beltz! B.B. is a young consultancy for brands and companies, specialising in interior design and contemporary ambients. Do have a look at their website and you’ll see these guys mean serious business: they shape retail shops for multinational brands and their projects so far look pretty awesome to say the least.

When we received word they were looking for an inspirational&educational tour with focus on the creative scene, we didn’t hesitate to hook them up with our popular Creative Scene Tour and dived right into the city’s flourishing start up and newcomers scene.

Blanca Beltz is an uprising star in the design scene, so we figured they’d benefit the most by getting a behind the scenes glimpse into a internationally successful Berlin-based company that’s already made it to the top: ic!Berlin. A company that sells high quality screwless glasses to the likes of Brad Pitt, Samuel L. Jackson and even the King of Marocco (prices range from 300€ – 2000€). But.. how did they manage to get that far? While enjoying the panoramic view over the city on the company’s rooftop, our spanish guests from Blanca Beltz learned all about guerilla marketing, how to approach celebs to help build their brand reputation and creating the right image for their company. Keys to success, mark my words.

To infuse our guests with even more of the infamous Berlin spirit, we paid our tributes to an experimental space called Platoon made out of ship containers (like pieces of Lego built on each other), always moving on to the next temporary location when the construction takes off. Our guests learned all about art-oriented communication, cultural development and edgy bellow-the-line strategies in order to reach an audience. Now we know that listening all day can get tiresome indeed, so we handed out some refreshing beers while listening to the presentations.

Screaming, dancing and singing mechanic monsters finished off our day in a bizarre underground amusement park – a great example of unconventional ways in which art can be created and displayed. Our guests expressed their great appreciation for the inspiring places we had taken them that day, but we couldn’t hold them off any longer: a group of cheerful designers went to conquer the city by night. Who knows where they ended up…

Wella Japan have been bringing their clients to their headquarters in Darmstadt, Germany for years before taking them to London for a spot of trend hunting. But this year, they had got word that if you want to go cool hunting then it’s Berlin you should be visiting. Naturally it was Berlinagenten, they contacted to find out what is hot and happening in the city.

Berlinagenten started working on the project in August last year. It involved putting together a programme for 50 people. Four guides took the groups all over the city taking them to the coolest neighbhourhoods, bars, restaurants, shops and arts spaces. We organised behind the scenes visits to creative companies to inspire our clients imaginations, e.g. ic!berlin, Marcellvonberlin, Platoon, Lumas and Tausche. Each group was given a mission to capture on digital cameras, the most creative elements of the neighbourhood they were visiting.

After a few hours rest and some serious pimping up, our Japanese guests looked like superstars as we took them to Soho House for a banquet dinner. Each group presented their photographs and interpretations of what makes Berlin the coolest city in the world right now, to the rest of the touring party. Berlinagenten has converted another 50 people into Berlinophiles!