Wella Japan have been bringing their clients to their headquarters in Darmstadt, Germany for years before taking them to London for a spot of trend hunting. But this year, they had got word that if you want to go cool hunting then it’s Berlin you should be visiting. Naturally it was Berlinagenten, they contacted to find out what is hot and happening in the city.

Berlinagenten started working on the project in August last year. It involved putting together a programme for 50 people. Four guides took the groups all over the city taking them to the coolest neighbhourhoods, bars, restaurants, shops and arts spaces. We organised behind the scenes visits to creative companies to inspire our clients imaginations, e.g. ic!berlin, Marcellvonberlin, Platoon, Lumas and Tausche. Each group was given a mission to capture on digital cameras, the most creative elements of the neighbourhood they were visiting.

After a few hours rest and some serious pimping up, our Japanese guests looked like superstars as we took them to Soho House for a banquet dinner. Each group presented their photographs and interpretations of what makes Berlin the coolest city in the world right now, to the rest of the touring party. Berlinagenten has converted another 50 people into Berlinophiles!

To find out more about Berlinagenten’s incentive and conference programme, click here.